Tend offers our clients Business Consulting Services in the field of business solutions that promote sustainable living. Tend believes that business can and will play a central role in creating a socially just, ecologically sustainable, and economically viable world. Responsibility is the foundation upon which this new business paradigm will be built. Yet rather than simply aiming to do less harm, leading businesses will venture to improve community, society and ecology through a systems based approach. Tend provides business consulting services to aid both new and existing businesses in making this shift.
This new form of business must, by definition, be supported by a new corporate structure: the benefit corporation. Tend utilizes the 3rd party verification system founded by B Lab to guide businesses toward Certified B Corporation status. This is a global movement to redefine success in business. As B Lab describes it:
“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business. B Corps create higher quality jobs and improve the quality of life in our communities. And, as the movement grows, it has become an increasingly powerful agent of change. We are passing laws. We are driving capital.
Government and the nonprofit sector are necessary but insufficient to address society's greatest challenges. Business, the most powerful man-made force on the planet, must create value for society, not just shareholders. Systemic challenges require systemic solutions and the B Corp movement offers a concrete, market-based and scalable solution.
Over 600 businesses have already joined our community, encouraging all companies to compete not just to be the best in the world, but to be the best for the world. As a result of our collective success, individuals and communities will enjoy greater economic opportunity, society will address its most challenging environmental problems, and more people will find fulfillment by bringing their whole selves to work.”